BusinessName.com

SEO (Search Engine Optimization) is the art AND science of increasing your website’s visibility in the search engines. By optimizing your website, you will gain a higher ranking for the various keywords and phrases users are searching for. And ranking higher means you will get more traffic and generate more revenue from the products and services you offer. We implement ethical search engine optimization methods to insure that your website gets to the top quickly and efficiently. The Digital Hierarchy abides by the standards and recommendations set forth in Google’s Terms Of Service to protect your site’s reputation and safeguard it from any potential penalties.

SEO and online marketing services include:

This includes everything that relates to your actual website and the content it contains and displays:

1. FREE website analysis and reports: During the initial consultation phase and throughout your campaign, we will provide no-cost website analysis and reports to give you a visual representation of the on-going progress your site is making.
2. Keyword research: We will use several of the keyword research tools to define the search terms with the highest volume for your market. This will insure that your keywords will bring the most traffic to your site.
3. Content writing: By providing you with rich content for your web-pages, we will help you effectively market your products and services to your visitors. Our marketing experts know how to compel and interest your potential clients and make sure you are getting the most from your website.
4. SEO copywriting: By using the correct “keyword density” and having unique content, the search engines will index more pages in your site. Every web-page that is indexed has the potential to be a “landing page” that visitors will see and click-through to. Our SEO copyrighting services add the proper relevance to each of them and maximize the over-all effect of your entire site.
5. META tag optimization: Our team will make sure your META tags are correctly written to provide a clear, definitive title and description of each page.
6. Image optimization: Properly naming your images to reflect each of your keywords and adding the correct ALT tags will help to add relevance and consistency for each of your site’s pages.
7. CSS external stylesheet integration: By creating and integrating standards-compliant CSS (Cascading Style Sheets), your site will be faster and easier for the search engines to read or “crawl”.
8. Site structure and navigation enhancements: Broken links, Javascript, and other poor site-structuring can actually impede the process of getting indexed. Our team will fix errors in your site’s navigation to correct any problems.
9. Page Rank sculpting: By passing Page Rank to your most important pages, we can enhance the effect that your top landing pages produce. This will help to make sure your site’s visitors get to the best pages in your site easily.

This includes the elements that come from outside of your website but still have a direct-impact on where you will rank:

1. Link building
2. Article writing and submissions
3. Press releases
4. Social media services (Twitter, Facebook, YouTube, etc.)
5. Directory listings
6. PPC campaign management

Having a solid presence on the web is crucial in today’s technological world. Having a website that people can find, is the key to success in your business. Think of it this way; What is the point of having a website if no one can find it? Too often people spend hundreds, even thousands of dollars on websites that end up getting very little traffic because they have been poorly optimized or not optimized at all.

The goal of SEO is to make your website findable to people and businesses that would otherwise never be able to reach you. Having a well optimized website is the key to standing out among your competitiors and other websites in your market. Whether your website is for business or pleasure exposure and visibility in the search engines is a must! Your presence on the web is weighted by your place in the search engines. The web has a very hierarchal order of importance. Our job is to make sure that you and your business stand out among the rest in searches.